What is Octopus Labs Inc.? Octopus Labs Inc. is a manufacturer of private label products that is dedicated to doing everything they can...

Having both tangible and intangible skills in new product development is a given, right? Not so fast --

Your company’s identification is represented through your logo, and in this noisy world, it has to stand out!

Come with me back to your high school years for a moment. This could be a painful memory or nostalgic one depending on your personal...

It is easy to setup a business but not everyone can build a brand which makes up the whole business. A brand isn't just an ordinary name...

As more and more companies announce their action plans for moving towards sustainable packaging, it becomes essential for all business owner

You should not judge a book by its cover, right? Which means you shouldn’t attach value to something based on outward appearance. Well...

Every company has an ideology - a core principle that is almost like a template that the brand shall follow while it works—having a set...

Jeff Bezos says, "Your brand is what people say about you when you're not in the room". Your brand is what your customer perceives about you

Product packaging is as important as the product itself, it goes beyond protecting your product. A well-packaged product offers your brand,

The quickest way for a business to ruin its reputation is to create and sell poorly constructed, low-quality products to its customers.

You have likely come across this strategy, but it might not have occurred to you all the ways it can dictate the success of your marketing